Microsoft released a new beta version of the proprietary browser Edge for Android under the number 42.0.02055, the main innovation in which was the built-in ad blocker. To remove annoying ads from sites, developers chose AdBlock Plus – the most popular service in its category. This was reported by the publication MSPoweruser. Most likely, a stable version of Microsoft Edge with a built-in ad blocker will be released on Google Play very soon.
Apparently, the decision to choose a third-party advertising blocker instead of creating one is the right one. This is clear on the example of Google Chrome: its proprietary development to remove intrusive content from sites can handle only 16% of ads, while AdBlock Plus removes 93% of advertising records.
It would seem that the service from Eyeo is too “aggressive”, but this opinion is mistaken: AdBlock Plus blocks only intrusive advertising, distracting users from comfortable surfing on the Internet – in the spring of 2018 it was recognized by the court of Germany in the case between Eyeo and one of the largest European media conglomerate Axel Springer.
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