The next trial between Google and the European Commission is likely to come to the pricing of the company’s services. As it became known to journalists of The Verge, Google plans to set a fixed price for a set of its branded Android applications, namely, the Play Store, Chrome, Google Play services, and others. The cost of recruitment for manufacturers of smartphones will be $ 40, and the changes will take effect on February 1, 2019.
Such drastic innovations will be relevant for the countries of the European Union since antitrust proceedings against Google are conducted precisely by the European Commission. The latter concluded that the “corporation of good” pursues an unfair policy towards the manufacturers of Android devices, forcing them to pre-install Google services on their gadgets.
The editors of The Verge were confronted with confidential documents prepared by Google as a response to the demands of the European Commission. Thus, manufacturers selling their devices in Europe will in the future be forced to pay for a set of Google services. The cost varies by EU member state. All of them are divided into three groups.
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The highest price will be in the countries from which the largest contributions to the European Union come: Great Britain, Germany, Norway, the Netherlands. In these countries, deductions for Google services on gadgets with a ppi value (pixels per inch in the display) greater than 500 will be $40, from 400 to 500 ppi – $20, below 400 ppi – $10. In some poor countries, the cost of budget devices is only $2.50. The ppi value is taken as a universal measure of the price of the device (the higher, the more expensive).
Companies that refuse Google services will not receive additional deductions from the use of search engine, browser, and other programs. Also, Google will offer some other options when the manufacturer will not necessarily pay for a set of applications, but at the same time, it will be allowed to install them on its products.
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