Yesterday, Apple released a quarterly financial report, shared a forecast for the current quarter and announced an ambiguous decision. On November 1, Apple released a report for the fourth quarter of the 2018 fiscal year, which ended for September 30, like for other American companies. According to tradition, Apple’s CEO Tim Cook and CFO Luca Maestri reported to investors.
Apple’s revenue for the last quarter amounted to $62.9 billion, of which $14.12 billion – net profit. During the quarter, the company sold 46.89 million iPhones, 9.69 million iPads, and 5.3 million Mac computers and laptops. Revenue from iPhone sales grew by 29% over the same period last year. In some markets, sales of Apple smartphones have increased by 20% or more. At the same time, iPhone customer satisfaction, according to Luke Maestri, is the highest in the industry. Revenue from services and other services reached a record $ 10 billion. They grew by 31% and sales of devices included in the “Other” category. This includes Apple Watch smartwatches, Apple TV set-top boxes and HomePod speakers.
“We are very pleased to announce another record quarter that completed the fiscal year 2018, the year in which we sold our $ 2 billion iOS device, celebrated the 10th anniversary of the App Store and achieved record revenue and profits in Apple’s history” So commented on the financial report of the head of Apple Tim Cook.
He noted that this was another successful quarter for smartwatches. Apple Watch has become an integral part of the lives of users. In conclusion, Apple announced the forecast for the festive quarter. The company expects that in the first quarter of the fiscal year 2019, that is, from October to December of this year, its revenue will be from $89 billion to $93 billion, gross margin – from 38% to 38.5%, and operating expenses will reach $8, 7-8,8 billion.
More News: Apple no longer wants to name the number of devices sold
By the way, it was the last quarterly report in which Apple sounded the exact sales figures of the iPhone. In the future, the company will no longer publish sales figures for the iPhone, iPad and Mac, since sales in quantitative terms, in the opinion of management, are no longer so significant.
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