Automobile giant BMW intends to enter the market of portable electronics. It will help him in this famous watch manufacturer.
The American watch brand Fossil and the German automaker BMW announced the beginning of cooperation. The result of such a strange partnership at first glance will be a smart-watch line. Its output is scheduled for next year.
Within the framework of cooperation Fossil and BMW will create a collection of smart watches. The first smart-watches will be released in 2019, but manufacturers promise to release several more models in the coming years. You can buy smart watches in 4000 BMW salons, as well as in stores of the global retail network Fossil. Unfortunately, neither their price, nor technical specifications are yet known. But we will not be surprised if the cost is quite high.
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The long-term partnership agreement signed between Fossil and BMW will be valid until 2023. And it is not excluded that the parties will decide to continue cooperation, and will extend the term of its operation.
Founded in 1984 in Texas, the company Fossil has recently achieved some success in the smart clock market. Thanks to this for the year, the value of its shares increased by more than 215%. Probably, for this reason, BMW chose Fossil to create its own collection of smart watches.
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